rachel@limerad.com

ABOUT

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I am a problem solver by nature, a graphic designer by profession. Since completing my BFA at the Savannah College of Art and Design, I've been from Boston to New York and back, specializing in editorial design, digital art direction, and really, really killer typography. I've worked with clients from fashion (Vogue Magazine) to finance (Bank of America) developing brands, designing print collateral, and building responsive websites.

 

I think editorial thoughts. I believe that digital technology has only made print more important, and one can't exist without the other. I have an irrational fear of birds. And I'm ridiculously passionate about what I do.

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​EDUCATION

Savannah College of Art and Design / Savannah, GA
Bachelor of Fine Arts / Graphic Design, Art History Minor

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School of Visual Arts / New York, NY

Continuing Education / Printmaking

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New York University / New York, NY

Advanced UX Certificate

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CAPABILITIES

Art Direction / Editorial Design / Digital Publishing / Infographics / Branding / UX / UI / Responsive Web Design / App Design / Social Media Strategy / Online Advertising

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SOFTWARE EXPERTISE

Adobe: Illustrator, InDesign, Photoshop / InVision / Microsoft Office / Keynote / Sketch

WORKING KNOWLEDGE

Axure / CMS / CSS / Flash / HTML5 / JavaScript / WordPress

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FINE ART SKILLS

Book Binding / Calligraphy / Ceramics / Letterpress Printing / Screen Printing / Watercolor

 

EXPERIENCE

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Design Director

Ground Signal / Boston, MA

August 2017 – Present

 

Freelance Graphic Designer / Art Director

November 2005 – Present

Clients: Museum of Art Fort Lauderdale / Lindsey Thorne Photography / ZinePak / Harvard Business Review / HelloAlfred / Reckless Rocks / Member’s First / VBLI / NYCulinary / Hereaftr / Protobrand / Applight

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In-house Freelance

May – June 2017 / Explorica / Boston, MA

January – April 2017 / EF Education First / Cambridge, MA

April – December 2016 / DigitasLBi / Boston, MA
February – April 2016 / J.Jill / Quincy, MA
May – July 2012 / Style Me Pretty / Wayland, MA
May 2012 / Jack Rabbit Design / Milton, MA
March – April 2012 / Vogue Magazine / New York, NY
February – March 2009 / Kingfish Media / Salem, MA
August 2008 – February 2009 / HEH Associates / Wilton, CT
June – July 2008 / Bon Appétit Magazine / New York, NY
June – August 2007 / Lucky Magazine / New York, NY
December – January 2007 / Nautica Creative Services / New York, NY

July – August 2006 / Nautica Creative Services / New York, NY

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Senior Art Director

DigitasLBi / Boston, MA

July 2012 – February 2016

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Senior Promotions Designer

Brides Magazine / New York, NY

May 2011 – February 2012

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Associate Design Director

Barnum Design / New York, NY

March 2009 – May 2011

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Designer / Production Artist

Image is Everything, Savannah, GA

September 2007 – April 2008

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